2019, Saks Carousel Experiential

A fun and compelling on-site activation to celebrate Saks Fifth Avenue’s Fancy 95th Anniversary at Rockefeller Plaza. 
The task was to create a carousel reflecting Saks' brand identity and design each ride based on items representing the store such as lipsticks, fifth ave.subway seats etc. 

Role: Design, 3D modeling and rendering
Design Director: Paul LaFleur
Agency: 160over90 An Endeavor Company, IMG Live