2022, Below the Lights

The goal was to create concept stores for London Collection in the Piccadilly Lights from ground floor to mezzanine. 
The task was to visualize the whole building and capture brands' moments in each area such as merchandise, VR booth etc throughout the venue.

Group Creative Director: Hoon Jung
Design, 3d Modeling and rendering: Sooa Chung
Agency: 160over90 London office